{"id":569,"date":"2025-09-19T17:18:36","date_gmt":"2025-09-19T17:18:36","guid":{"rendered":"http:\/\/helen-day.co.uk\/?page_id=569"},"modified":"2026-04-15T17:41:05","modified_gmt":"2026-04-15T17:41:05","slug":"hompage-5","status":"publish","type":"page","link":"https:\/\/hannahbarltrop.co.uk\/","title":{"rendered":"Hompage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"569\" class=\"elementor elementor-569\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2319b993 e-con-full e-flex e-con e-parent\" data-id=\"2319b993\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-21b35996 e-grid e-con-boxed e-con e-child\" data-id=\"21b35996\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ed066e8 e-con-full e-flex e-con e-child\" data-id=\"5ed066e8\" data-element_type=\"container\" data-e-type=\"container\" id=\"left-col\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-506ad401 e-flex e-con-boxed e-con e-child\" data-id=\"506ad401\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639c4cc5 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"639c4cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Leader for B2B Tech and SaaS | Driving Growth Through Strategic Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23be3ebf elementor-widget elementor-widget-html\" data-id=\"23be3ebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div  class=\"spacer\"><\/div>\n\n<style>\n.spacer{\n display:block;\n height:3px;\n width:30px;\n background-color:#30c4e0;\n margin-top:20px;\n float:right;\n}\n\n#left-col{\nfloat: right !important;\n   \n}\n \n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4949c6e4 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4949c6e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I\u2019m a commercially driven marketing leader with 18 years\u2019 experience, including 7 years leading growth across technology consulting, AI, digital workplace, and SaaS organisations.<\/p><p>I turn fragmented marketing into structured, scalable demand generation systems that drive qualified leads, strengthen pipeline, and align marketing with business objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-304318ee e-grid e-con-full elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-laptop e-con e-child\" data-id=\"304318ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd40cce elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"2dd40cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#about\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-bookmark\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336 0H48C21.49 0 0 21.49 0 48v464l192-112 192 112V48c0-26.51-21.49-48-48-48zm0 428.43l-144-84-144 84V54a6 6 0 0 1 6-6h276c3.314 0 6 2.683 6 5.996V428.43z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411377b elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"411377b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t\n\n  <a href=\"..\/#contact\"><span class=\"contact-menu\">Get in touch<img decoding=\"async\" src=\"https:\/\/www.piperline.io\/assets\/icons\/right-arrow-wh.png\"><\/span> <\/a>\n  \n  <style>.contact-menu {\n  font-weight: 600;\n  color: #fff;\n  padding: 6px 24px 13px 24px;\n  border-radius: 50px;\n  font-size: 16px;\n  background: linear-gradient(0deg, #269db9 20%, #30c4e0 150%);\n  box-shadow: inset 0 0 0 0 #269db9;\n  text-shadow: 1px 1px 15px #269db9;\n  font-family: \"Gowun Batang\", Sans-serif;\n  margin-top: 0px;\n  display: inline-block;\n  margin-left:-50px;\n}\n\n.elementor-569 .elementor-element.elementor-element-2dd40cce{\n    margin-right:-20px!important;}\n\n\n.contact-menu img {\n  background-color: #1d4357;\n  border-radius: 50px;\n  padding: 8px;\n  width: 37px;\n  margin-left: 10px;\n  margin-right: -20px;\n  margin-bottom:-13px;\n  display: inline;\n  \n  \n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67853cd4 e-con-full e-flex e-con e-child\" data-id=\"67853cd4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1b713c8d e-flex e-con-boxed e-con e-child\" data-id=\"1b713c8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ae7d7e e-con-full elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-laptop e-flex e-con e-child\" data-id=\"0ae7d7e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f05cc63 elementor-widget elementor-widget-html\" data-id=\"f05cc63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t <div class=\"discover-wrap\">\n\t\t\t\t\n <a href=\"..\/#about\"><div class=\"scroll-downs\">\n       <div class=\"box\"> <div class=\"cir\"><\/div>\n   <div class=\"cir1\"><img decoding=\"async\" src=\"https:\/\/piperline.io\/arrow-down-wh.png\"><\/div>\n  <\/div> <\/div><\/a>\n  <\/div>\n  \n  <style>\n\n  \n  @media only screen and (min-width: 1200px) {\n  .scroll-downs {\n    position: absolute;\n    bottom: 3vw;\n    right: 640px;\n    width: 3vw;\n    height: 55px;\n  }\n}\n  \n\n     .box{\n position:absolute;\n     margin-top: 5px;\n}\n\n.cir1{\nwidth: 40px;\n  height: 40px;\n  position: absolute;\n  border-radius: 50%;\n  background: linear-gradient(0deg, #269db9 20%, #30c4e0 150%);\n  \n}\n\n.cir{\nwidth: 70px;\n  height: 70px;\n  position: absolute;\n  border-radius: 50%;\n  margin: 0px auto;\n    margin-top: 0px;\n    margin-left: auto;\n  animation: rol 3s infinite;\n  background: #269db9;\n  margin-top: -16px;\n  margin-left: -15px;\n  \n}\n.cir1{\n  animation-delay:1s;\n}\n\n.cir1 img{\n    width: 15px;\n    margin-left: auto;\n    margin-right: auto;\n    display: table;\n    margin-top: 16px;\n}\n\n@keyframes rol{\n  0%{\n    transform:scale(1);\n    opacity:0.6;\n  }\n  50%{\n    opacity:0.1;\n    transform:scale(0.2);\n}\n  100%{\n     transform:scale(1);\n    opacity:0.6;\n  }\n}\n  <\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bddb508 e-con-full e-flex e-con e-parent\" data-id=\"7bddb508\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2b9bb1ed e-con-full e-flex e-con e-child\" data-id=\"2b9bb1ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ca6c6 elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"f3ca6c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1020\" height=\"57\" src=\"https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2025\/10\/shadow.png\" class=\"attachment-full size-full wp-image-918\" alt=\"\" srcset=\"https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2025\/10\/shadow.png 1020w, https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2025\/10\/shadow-300x17.png 300w, https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2025\/10\/shadow-768x43.png 768w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d75112 e-con-full e-flex e-con e-child\" data-id=\"4d75112\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c7a25a2 e-grid e-con-full e-con e-child\" data-id=\"c7a25a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ee1736c e-flex e-con-boxed e-con e-child\" data-id=\"ee1736c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d516dff e-con-full e-flex e-con e-child\" data-id=\"d516dff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c73a35 elementor-widget elementor-widget-html\" data-id=\"8c73a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"about\" class=\"anchor-offset\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac5d14 elementor-widget elementor-widget-heading\" data-id=\"9ac5d14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4036cc1 elementor-widget elementor-widget-html\" data-id=\"4036cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div  class=\"spacer3\"><\/div>\n\n<style>\n.spacer3{\n display:block;\n height:2px;\n width:30px;\n background-color:#132b38;\n margin-top:20px;\n margin-left:auto;\n margin-right:auto;\n}\n\n#left-col{\nfloat: right !important;\n   \n}\n \n<\/style>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e959246 elementor-widget elementor-widget-text-editor\" data-id=\"e959246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I focus on building strong marketing foundations, clarifying market positioning, defining a clear value proposition, and establishing scalable, data-driven demand generation systems that align marketing, sales and product around shared commercial objectives to deliver measurable commercial impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab3a940 elementor-widget elementor-widget-text-editor\" data-id=\"ab3a940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"556\" data-end=\"948\"><span class=\"BZ_Pyq_fadeIn\">My early career experience was developed <\/span><span class=\"BZ_Pyq_fadeIn\">in <\/span><span class=\"BZ_Pyq_fadeIn\">global, <\/span><span class=\"BZ_Pyq_fadeIn\">market-<\/span><span class=\"BZ_Pyq_fadeIn\">leading <\/span><span class=\"BZ_Pyq_fadeIn\">organisations, <\/span><span class=\"BZ_Pyq_fadeIn\">where <\/span><span class=\"BZ_Pyq_fadeIn\">I <\/span><span class=\"BZ_Pyq_fadeIn\">gained <\/span><span class=\"BZ_Pyq_fadeIn\">exposure <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">well-<\/span><span class=\"BZ_Pyq_fadeIn\">established <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">structures <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">best-<\/span><span class=\"BZ_Pyq_fadeIn\">practice <\/span><span class=\"BZ_Pyq_fadeIn\">processes. <\/span><span class=\"BZ_Pyq_fadeIn\">While <\/span><span class=\"BZ_Pyq_fadeIn\">this <\/span><span class=\"BZ_Pyq_fadeIn\">provided <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">strong <\/span><span class=\"BZ_Pyq_fadeIn\">grounding <\/span><span class=\"BZ_Pyq_fadeIn\">in <\/span><span class=\"BZ_Pyq_fadeIn\">professional <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">disciplines, <\/span><span class=\"BZ_Pyq_fadeIn\">I <\/span><span class=\"BZ_Pyq_fadeIn\">often <\/span><span class=\"BZ_Pyq_fadeIn\">found <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">highly <\/span><span class=\"BZ_Pyq_fadeIn\">siloed <\/span><span class=\"BZ_Pyq_fadeIn\">nature <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">these <\/span><span class=\"BZ_Pyq_fadeIn\">environments <\/span><span class=\"BZ_Pyq_fadeIn\">limited <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">opportunity <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">see <\/span><span class=\"BZ_Pyq_fadeIn\">how <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">functions <\/span><span class=\"BZ_Pyq_fadeIn\">truly <\/span><span class=\"BZ_Pyq_fadeIn\">connect <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">drive <\/span><span class=\"BZ_Pyq_fadeIn\">commercial <\/span><span class=\"BZ_Pyq_fadeIn\">outcomes.<\/span><\/p><p data-start=\"1342\" data-end=\"1716\"><span class=\"BZ_Pyq_fadeIn\">In <\/span><span class=\"BZ_Pyq_fadeIn\">more <\/span><span class=\"BZ_Pyq_fadeIn\">recent <\/span><span class=\"BZ_Pyq_fadeIn\">years, <\/span><span class=\"BZ_Pyq_fadeIn\">I <\/span><span class=\"BZ_Pyq_fadeIn\">have <\/span><span class=\"BZ_Pyq_fadeIn\">led <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">within <\/span><span class=\"BZ_Pyq_fadeIn\">B2B <\/span><span class=\"BZ_Pyq_fadeIn\">SaaS <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">technology <\/span><span class=\"BZ_Pyq_fadeIn\">SMEs, <\/span><span class=\"BZ_Pyq_fadeIn\">where <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">need <\/span><span class=\"BZ_Pyq_fadeIn\">for <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">more <\/span><span class=\"BZ_Pyq_fadeIn\">integrated <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">commercially <\/span><span class=\"BZ_Pyq_fadeIn\">focused <\/span><span class=\"BZ_Pyq_fadeIn\">approach <\/span><span class=\"BZ_Pyq_fadeIn\">is <\/span><span class=\"BZ_Pyq_fadeIn\">essential. <\/span><span class=\"BZ_Pyq_fadeIn\">Working <\/span><span class=\"BZ_Pyq_fadeIn\">in <\/span><span class=\"BZ_Pyq_fadeIn\">these <\/span><span class=\"BZ_Pyq_fadeIn\">environments <\/span><span class=\"BZ_Pyq_fadeIn\">has <\/span><span class=\"BZ_Pyq_fadeIn\">allowed <\/span><span class=\"BZ_Pyq_fadeIn\">me <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">develop <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">holistic <\/span><span class=\"BZ_Pyq_fadeIn\">understanding <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">entire <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">ecosystem, <\/span><span class=\"BZ_Pyq_fadeIn\">from <\/span><span class=\"BZ_Pyq_fadeIn\">positioning <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">brand <\/span><span class=\"BZ_Pyq_fadeIn\">through <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">demand <\/span><span class=\"BZ_Pyq_fadeIn\">generation, <\/span><span class=\"BZ_Pyq_fadeIn\">sales <\/span><span class=\"BZ_Pyq_fadeIn\">alignment <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">customer <\/span><span class=\"BZ_Pyq_fadeIn\">growth.<\/span><\/p><p data-start=\"1718\" data-end=\"1986\"><span class=\"BZ_Pyq_fadeIn\">This <\/span><span class=\"BZ_Pyq_fadeIn\">experience <\/span><span class=\"BZ_Pyq_fadeIn\">has <\/span><span class=\"BZ_Pyq_fadeIn\">shaped <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">way <\/span><span class=\"BZ_Pyq_fadeIn\">I <\/span><span class=\"BZ_Pyq_fadeIn\">approach <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">leadership. <\/span><span class=\"BZ_Pyq_fadeIn\">Rather <\/span><span class=\"BZ_Pyq_fadeIn\">than <\/span><span class=\"BZ_Pyq_fadeIn\">viewing <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">as <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">collection <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">individual <\/span><span class=\"BZ_Pyq_fadeIn\">channels <\/span><span class=\"BZ_Pyq_fadeIn\">or <\/span><span class=\"BZ_Pyq_fadeIn\">campaigns, <\/span><span class=\"BZ_Pyq_fadeIn\">I <\/span><span class=\"BZ_Pyq_fadeIn\">focus <\/span><span class=\"BZ_Pyq_fadeIn\">on <\/span><span class=\"BZ_Pyq_fadeIn\">building <\/span><span class=\"BZ_Pyq_fadeIn\">connected <\/span><span class=\"BZ_Pyq_fadeIn\">systems <\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">support <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">full <\/span><span class=\"BZ_Pyq_fadeIn\">customer <\/span><span class=\"BZ_Pyq_fadeIn\">journey <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">create <\/span><span class=\"BZ_Pyq_fadeIn\">measurable <\/span><span class=\"BZ_Pyq_fadeIn\">commercial <\/span><span class=\"BZ_Pyq_fadeIn\">impact.<\/span><\/p><p data-start=\"1988\" data-end=\"2361\"><span class=\"BZ_Pyq_fadeIn\">Drawing <\/span><span class=\"BZ_Pyq_fadeIn\">on <\/span><span class=\"BZ_Pyq_fadeIn\">18 <\/span><span class=\"BZ_Pyq_fadeIn\">years <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">experience, <\/span><span class=\"BZ_Pyq_fadeIn\">I <\/span><span class=\"BZ_Pyq_fadeIn\">combine <\/span><span class=\"BZ_Pyq_fadeIn\">strategic <\/span><span class=\"BZ_Pyq_fadeIn\">thinking <\/span><span class=\"BZ_Pyq_fadeIn\">with <\/span><span class=\"BZ_Pyq_fadeIn\">practical <\/span><span class=\"BZ_Pyq_fadeIn\">delivery, enabling<\/span><span class=\"BZ_Pyq_fadeIn\">\u00a0<\/span><span class=\"BZ_Pyq_fadeIn\">organisations to <\/span><span class=\"BZ_Pyq_fadeIn\">build <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">functions <\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">are <\/span><span class=\"BZ_Pyq_fadeIn\">aligned <\/span><span class=\"BZ_Pyq_fadeIn\">with <\/span><span class=\"BZ_Pyq_fadeIn\">business <\/span><span class=\"BZ_Pyq_fadeIn\">objectives <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">\u00a0<\/span><span class=\"BZ_Pyq_fadeIn\">generate <\/span><span class=\"BZ_Pyq_fadeIn\">sustainable <\/span><span class=\"BZ_Pyq_fadeIn\">growth. <\/span><span class=\"BZ_Pyq_fadeIn\">This <\/span><span class=\"BZ_Pyq_fadeIn\">has <\/span><span class=\"BZ_Pyq_fadeIn\">included <\/span><span class=\"BZ_Pyq_fadeIn\">delivering <\/span><span class=\"BZ_Pyq_fadeIn\">significant <\/span><span class=\"BZ_Pyq_fadeIn\">improvements <\/span><span class=\"BZ_Pyq_fadeIn\">in <\/span><span class=\"BZ_Pyq_fadeIn\">qualified <\/span><span class=\"BZ_Pyq_fadeIn\">lead <\/span><span class=\"BZ_Pyq_fadeIn\">generation, <\/span><span class=\"BZ_Pyq_fadeIn\">demo <\/span><span class=\"BZ_Pyq_fadeIn\">bookings, <\/span><span class=\"BZ_Pyq_fadeIn\">organic <\/span><span class=\"BZ_Pyq_fadeIn\">traffic <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">overall <\/span><span class=\"BZ_Pyq_fadeIn\">pipeline <\/span><span class=\"BZ_Pyq_fadeIn\">performance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65350e09 e-con-full e-flex e-con e-parent\" data-id=\"65350e09\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-36d34f17 e-con-full e-flex e-con e-child\" data-id=\"36d34f17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea563a5 elementor-widget elementor-widget-html\" data-id=\"3ea563a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"usps\" class=\"anchor-offset\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-753c7a41 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"753c7a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I drive growth through structured, data-driven marketing leadership that turns strategy into predictable outcomes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9bcadc elementor-widget elementor-widget-html\" data-id=\"1e9bcadc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div  class=\"spacer3\"><\/div>\n\n<style>\n.spacer2{\n display:block;\n height:2px;\n width:30px;\n background-color:#fff;\n\n margin-left:auto;\n margin-right:auto;\n<\/style>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bb99f1f e-grid e-con-full e-con e-child\" data-id=\"2bb99f1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f31331f e-con-full e-flex e-con e-child\" data-id=\"f31331f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10e0812c elementor-widget elementor-widget-image\" data-id=\"10e0812c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1392\" src=\"https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2026\/03\/website-image-15.jpg\" class=\"attachment-full size-full wp-image-2095\" alt=\"\" srcset=\"https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2026\/03\/website-image-15.jpg 2048w, https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2026\/03\/website-image-15-300x204.jpg 300w, https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2026\/03\/website-image-15-1024x696.jpg 1024w, https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2026\/03\/website-image-15-768x522.jpg 768w, https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2026\/03\/website-image-15-1536x1044.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f4e740d e-con-full e-flex e-con e-child\" data-id=\"3f4e740d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-655de841 elementor-widget elementor-widget-html\" data-id=\"655de841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<h2>Building <span style=\"color: #17e2ff; opacity: 90%; font-weight: 900!important;\">systematic marketing architecture<\/span> that connects the entire funnel<\/h2>\n\n<style>\n    H2{\n        color:#fff;\n        font-family:Gowun Batang;\n        font-weight:900;\n        font-size:27px;\n        line-height:39px;\n    }\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa1538b elementor-widget elementor-widget-text-editor\" data-id=\"4fa1538b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Effective marketing requires more than individual campaigns or channels; it requires a connected system. I focus on designing structured marketing frameworks that align positioning, messaging, demand generation, and measurement across the entire funnel. By ensuring that each part of the marketing ecosystem works together, organisations can move from isolated activity to coordinated programmes that consistently generate engagement, qualified opportunities, and measurable pipeline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68bc4c0f elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"68bc4c0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/#approach\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more about my approach<span class=\"separator\">|<\/span><img decoding=\"async\" src=\"https:\/\/www.piperline.io\/assets\/icons\/right-arrow-wh.png\" style=\"width:25px;margin-bottom:-6px\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f7b35d9 e-con-full e-flex e-con e-child\" data-id=\"4f7b35d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e0a032f elementor-widget elementor-widget-image\" data-id=\"5e0a032f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1232\" height=\"821\" src=\"https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2026\/03\/website-image-7-1.jpg\" class=\"attachment-full size-full wp-image-2021\" alt=\"\" srcset=\"https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2026\/03\/website-image-7-1.jpg 1232w, https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2026\/03\/website-image-7-1-300x200.jpg 300w, https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2026\/03\/website-image-7-1-1024x682.jpg 1024w, https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2026\/03\/website-image-7-1-768x512.jpg 768w\" sizes=\"(max-width: 1232px) 100vw, 1232px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b069334 e-con-full e-flex e-con e-child\" data-id=\"6b069334\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf0ee49 elementor-widget elementor-widget-html\" data-id=\"1cf0ee49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<h2>Turning fragmented marketing into <span style=\"color: #17e2ff; opacity: 90%; font-weight: 900!important;\">structured foundations for growth<\/span><\/h2>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7052a8c elementor-widget elementor-widget-text-editor\" data-id=\"7052a8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Many growing organisations reach a point where marketing activity exists but lacks clear structure or strategic direction. I help businesses move beyond fragmented initiatives by establishing the core foundations required for sustainable growth: clear market positioning and value proposition,\u00a0 defined target audiences and ICP, aligned messaging, and structured demand generation programmes. These foundations provide the clarity and consistency needed to scale marketing activity and support long-term business objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1cc6d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8e1cc6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/#skills\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View my core leadershp skills<span class=\"separator\">|<\/span><img decoding=\"async\" src=\"https:\/\/www.piperline.io\/assets\/icons\/right-arrow-wh.png\" style=\"width:25px;margin-bottom:-6px\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2204da11 e-con-full e-flex e-con e-child\" data-id=\"2204da11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54a10db2 elementor-widget elementor-widget-image\" data-id=\"54a10db2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1232\" height=\"821\" src=\"https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2026\/03\/website-image-8.jpg\" class=\"attachment-full size-full wp-image-2031\" alt=\"\" srcset=\"https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2026\/03\/website-image-8.jpg 1232w, https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2026\/03\/website-image-8-300x200.jpg 300w, https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2026\/03\/website-image-8-1024x682.jpg 1024w, https:\/\/hannahbarltrop.co.uk\/wp-content\/uploads\/2026\/03\/website-image-8-768x512.jpg 768w\" sizes=\"(max-width: 1232px) 100vw, 1232px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-709ce8ee e-con-full e-flex e-con e-child\" data-id=\"709ce8ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ada81f8 elementor-widget elementor-widget-html\" data-id=\"4ada81f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<h2><span style=\"color: #17e2ff; opacity: 90%; font-weight: 900!important;\">Driving commercial impact<\/span> through strategic demand generation and GTM<\/h2>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-308e1ad4 elementor-widget elementor-widget-text-editor\" data-id=\"308e1ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing should play a central role in driving commercial outcomes. I develop demand generation and go-to-market (GTM) strategies that strengthen the pipeline and improve the quality of opportunities entering the sales process. Drawing on hands-on experience across key demand generation channels, I bring a practical understanding of best-practice processes and how modern marketing programmes operate. This enables effective collaboration with specialists and faster delivery of initiatives that support revenue growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-333054ab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"333054ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/#impact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View marketing impact<span class=\"separator\">|<\/span><img decoding=\"async\" src=\"https:\/\/www.piperline.io\/assets\/icons\/right-arrow-wh.png\" style=\"width:25px;margin-bottom:-6px\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bfc810 e-con-full e-flex e-con e-parent\" data-id=\"9bfc810\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b82761b e-flex e-con-boxed e-con e-child\" data-id=\"b82761b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8501c3 elementor-widget elementor-widget-html\" data-id=\"d8501c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"impact\" class=\"anchor-offset\"><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4db906 e-con-full e-flex e-con e-child\" data-id=\"d4db906\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1d2835f e-grid e-con-full e-con e-child\" data-id=\"1d2835f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4ab7bbe e-con-full e-flex e-con e-child\" data-id=\"4ab7bbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-476bbe0 elementor-widget elementor-widget-heading\" data-id=\"476bbe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c182345 elementor-widget elementor-widget-html\" data-id=\"c182345\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div  class=\"spacer4\"><\/div>\n\n<style>\n.spacer4{\n display:block;\n height:2px;\n width:30px;\n background-color:#fff;\n margin-top:20px;\n\n margin-left:auto;\n margin-right:auto;\n}\n\n#left-col{\nfloat: right !important;\n   \n}\n \n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48aa8a6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"48aa8a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"BZ_Pyq_fadeIn\">My <\/span><span class=\"BZ_Pyq_fadeIn\">work <\/span><span class=\"BZ_Pyq_fadeIn\">centres <\/span><span class=\"BZ_Pyq_fadeIn\">on <\/span><span class=\"BZ_Pyq_fadeIn\">ensuring <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">contributes <\/span><span class=\"BZ_Pyq_fadeIn\">directly <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">business <\/span><span class=\"BZ_Pyq_fadeIn\">growth. <\/span><span class=\"BZ_Pyq_fadeIn\">By <\/span><span class=\"BZ_Pyq_fadeIn\">strengthening <\/span><span class=\"BZ_Pyq_fadeIn\">positioning, <\/span><span class=\"BZ_Pyq_fadeIn\">improving <\/span><span class=\"BZ_Pyq_fadeIn\">digital <\/span><span class=\"BZ_Pyq_fadeIn\">performance <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">building <\/span><span class=\"BZ_Pyq_fadeIn\">structured <\/span><span class=\"BZ_Pyq_fadeIn\">demand <\/span><span class=\"BZ_Pyq_fadeIn\">generation <\/span><span class=\"BZ_Pyq_fadeIn\">systems, <\/span><span class=\"BZ_Pyq_fadeIn\">I <\/span><span class=\"BZ_Pyq_fadeIn\">have <\/span><span class=\"BZ_Pyq_fadeIn\">helped <\/span><span class=\"BZ_Pyq_fadeIn\">B2B <\/span><span class=\"BZ_Pyq_fadeIn\">technology <\/span><span class=\"BZ_Pyq_fadeIn\">organisations <\/span><span class=\"BZ_Pyq_fadeIn\">significantly <\/span><span class=\"BZ_Pyq_fadeIn\">increase <\/span><span class=\"BZ_Pyq_fadeIn\">pipeline <\/span><span class=\"BZ_Pyq_fadeIn\">generation, <\/span><span class=\"BZ_Pyq_fadeIn\">lead <\/span><span class=\"BZ_Pyq_fadeIn\">quality <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">conversion <\/span><span class=\"BZ_Pyq_fadeIn\">performance. Examples of marketing impact achieved include&#8230;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d9be01 e-con-full e-flex e-con e-child\" data-id=\"9d9be01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b6ec22c e-grid e-con-full e-con e-child\" data-id=\"b6ec22c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0e4ce5e e-con-full e-flex e-con e-child\" data-id=\"0e4ce5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4f224d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e4f224d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Delivered <span style=\"color: #17e2ff; opacity: 90%; font-weight: 900!important;\">342% growth in UK organic visibility<\/span> and a <span style=\"color: #17e2ff; opacity: 90%; font-weight: 900!important;\">96% increase in high-intent website traffic within six months<\/span>, <span class=\"BZ_Pyq_fadeIn\">significantly <\/span><span class=\"BZ_Pyq_fadeIn\">strengthening <\/span><span class=\"BZ_Pyq_fadeIn\">inbound <\/span><span class=\"BZ_Pyq_fadeIn\">demand <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">enterprise <\/span><span class=\"BZ_Pyq_fadeIn\">pipeline <\/span><span class=\"BZ_Pyq_fadeIn\">generation <\/span><span class=\"BZ_Pyq_fadeIn\">through <\/span><span class=\"BZ_Pyq_fadeIn\">improved <\/span><span class=\"BZ_Pyq_fadeIn\">SEO <\/span><span class=\"BZ_Pyq_fadeIn\">strategy, <\/span><span class=\"BZ_Pyq_fadeIn\">content <\/span><span class=\"BZ_Pyq_fadeIn\">development <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">digital <\/span><span class=\"BZ_Pyq_fadeIn\">optimisation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d6bdac e-con-full e-flex e-con e-child\" data-id=\"3d6bdac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6028d01 e-grid e-con-full e-con e-child\" data-id=\"6028d01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fdf32cc e-con-full e-flex e-con e-child\" data-id=\"fdf32cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-160eab0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"160eab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Led GTM strategy and demand generation for a SaaS product launch, generating <span style=\"color: #17e2ff; opacity: 90%; font-weight: 900!important;\">1,200% growth in demo bookings, 850% increase in qualified leads, and 2,563% growth in organic traffic<\/span> <span class=\"BZ_Pyq_fadeIn\">over <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">20-<\/span><span class=\"BZ_Pyq_fadeIn\">month <\/span><span class=\"BZ_Pyq_fadeIn\">period.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c644b21 e-con-full e-flex e-con e-child\" data-id=\"c644b21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d7fb2a4 e-grid e-con-full e-con e-child\" data-id=\"d7fb2a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9f65cce e-con-full e-flex e-con e-child\" data-id=\"9f65cce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ab3bc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a5ab3bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Improved commercial conversion performance across digital workplace consulting services, delivering a <span style=\"color: #17e2ff; opacity: 90%; font-weight: 900!important;\">154% improvement in traffic-to-demo conversion and 33% YoY growth in sales conversions<\/span> <span class=\"BZ_Pyq_fadeIn\">through <\/span><span class=\"BZ_Pyq_fadeIn\">clearer <\/span><span class=\"BZ_Pyq_fadeIn\">positioning, <\/span><span class=\"BZ_Pyq_fadeIn\">funnel <\/span><span class=\"BZ_Pyq_fadeIn\">optimisation <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">CRO.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-499f16d e-con-full e-flex e-con e-child\" data-id=\"499f16d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a3920e e-grid e-con-full e-con e-child\" data-id=\"2a3920e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1707524 e-con-full e-flex e-con e-child\" data-id=\"1707524\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1677a16 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1677a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #17e2ff; opacity: 90%; font-weight: 900!important;\">Designed and implemented full-funnel demand generation frameworks<\/span> across B2B technology organisations,\u00a0<span class=\"BZ_Pyq_fadeIn\">strengthening <\/span><span class=\"BZ_Pyq_fadeIn\">alignment <\/span><span class=\"BZ_Pyq_fadeIn\">between <\/span><span class=\"BZ_Pyq_fadeIn\">marketing, <\/span><span class=\"BZ_Pyq_fadeIn\">sales <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">product <\/span><span class=\"BZ_Pyq_fadeIn\">while <\/span><span class=\"BZ_Pyq_fadeIn\">improving <\/span><span class=\"BZ_Pyq_fadeIn\">pipeline <\/span><span class=\"BZ_Pyq_fadeIn\">quality, <\/span><span class=\"BZ_Pyq_fadeIn\">conversion <\/span><span class=\"BZ_Pyq_fadeIn\">performance <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">revenue <\/span><span class=\"BZ_Pyq_fadeIn\">contribution.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1362a684 e-con-full e-flex e-con e-parent\" data-id=\"1362a684\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-143ca58c e-con-full e-flex e-con e-child\" data-id=\"143ca58c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5d6d0bde e-grid e-con-full e-con e-child\" data-id=\"5d6d0bde\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-897fc9b e-con-full e-flex e-con e-child\" data-id=\"897fc9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3dd49711 e-flex e-con-boxed e-con e-child\" data-id=\"3dd49711\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a20fa elementor-widget elementor-widget-html\" data-id=\"d6a20fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"experience\" class=\"anchor-offset\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a334407 elementor-widget elementor-widget-heading\" data-id=\"1a334407\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Professional Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749afa20 elementor-widget elementor-widget-html\" data-id=\"749afa20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div  class=\"spacer3\"><\/div>\n\n<style>\n.spacer3{\n display:block;\n height:2px;\n width:30px;\n background-color:#132b38;\n margin-top:20px;\n margin-left:auto;\n margin-right:auto;\n}\n\n#left-col{\nfloat: right !important;\n   \n}\n \n<\/style>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55a914dd e-flex e-con-boxed e-con e-parent\" data-id=\"55a914dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32c6d55d e-grid e-con-full e-con e-child\" data-id=\"32c6d55d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1f8fc015 e-con-full e-flex e-con e-child\" data-id=\"1f8fc015\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6d29720 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6d29720\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1106fcea elementor-widget elementor-widget-heading\" data-id=\"1106fcea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2019 - 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f30f4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"28f30f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Technology and SaaS Sector (Independant)\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4838b7e3 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"4838b7e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"timeline\">\r\n  <div class=\"timeline-step\">\r\n    <div class=\"dot\"><\/div>\r\n    <div class=\"content\">\r\n      <h3>Marketing Leadership <\/h3><br>\r\n      \r\n      <p>I work with B2B technology and SaaS organisations in senior marketing leadership roles. My work typically focuses on building structured marketing foundations, developing demand generation strategies, and aligning marketing with commercial growth objectives.\r\n<\/p><p>\r\n<span id=\"dots\">...<\/span><\/p> \r\n      \r\n      <span id=\"expand\">\r\n           <span class=\"expand-box\">\r\nLed end-to-end marketing strategy and growth initiatives for multiple B2B tech and SaaS brands, driving enterprise pipeline, revenue, and brand differentiation. Independently developed positioning, value propositions, messaging frameworks, ICP definition, buyer segmentation, targeted demand generation, and go-to-market strategies, strengthening engagement with C-Suite, HR, and technology decision-makers, while aligning campaigns with Sales and Product priorities to maximize pipeline impact.\r\n<br>\r\n<br>\r\nBuilt and scaled inbound and full-funnel demand generation engines, leveraging SEO, content marketing, webinars, paid media, and conversion rate optimisation (CRO) to improve lead quality, accelerate pipeline, and enhance customer journeys. Delivered measurable impact including:\r\n<br>\r\n<br>\r\n\u2022 342% growth in organic visibility and 96% increase in high-intent website traffic within six months<br>\r\n\u2022 1,200% growth in SaaS demo bookings, 850% increase in qualified leads, and 2,563% rise in organic traffic over 20 months<br>\r\n\u2022 83% reduction in cost per lead and 52% reduction in cost per click through funnel optimisation and paid acquisition strategies\r\n<br>\r\n<br>\r\nDirected marketing functions across in-house teams, freelancers, and agency partners to deliver integrated campaigns, provide mentorship, and ensure marketing remained closely connected to executive, sales, and product priorities for commercial performance.\r\n<br>\r\n<br>\r\nIntroduced marketing performance reporting, attribution frameworks, and HubSpot Marketing Hub automation, improving executive visibility into marketing contribution, pipeline performance, and ROI, while streamlining lead capture, nurturing, and campaign reporting.\r\n<br>\r\n<br>\r\nDeveloped content-led, SEO-driven strategies and thought leadership programs targeting enterprise buyers, optimised websites, landing pages, and customer journeys to increase conversion across TOFU, MOFU, and BOFU, delivering high-quality, data-driven campaigns aligned with business objectives across UK, US, and multi-market operations.\r\n<br>\r\n<br>\r\nLed strategic transformation and redevelopment of company websites, brand design, and conversion pathways, implementing CRO testing and improved user journeys to strengthen engagement and lead conversion.\r\n<\/span>\r\n<\/span>\r\n     \r\n      \r\n      \r\n<button onclick=\"myFunction()\" id=\"myBtn\">Read more<img decoding=\"async\" src=\"https:\/\/www.piperline.io\/assets\/icons\/right-arrow-wh.png\"><\/button>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n      <br><br><br>\r\n    <\/div>\r\n    \r\n  <\/div>\r\n\r\n \r\n  <\/div>\r\n  \r\n\r\n\r\n\r\n<style>\r\n\r\n#expand, #expand2, #expand3, #expand4 {display: none;}\r\n\r\nbutton#myBtn, button#myBtn2, button#myBtn3, button#myBtn4 {\r\n    position: relative;\r\n    display: inline-block;\r\n    cursor: pointer;\r\n    -webkit-user-select: none;\r\n    -moz-user-select: none;\r\n    -ms-user-select: none;\r\n    user-select: none;\r\n    color: #fff;\r\n    font-weight: 400;\r\n    margin-top: 25px;\r\n    border-radius: 50px;\r\n    border: none;\r\n    background: linear-gradient(0deg, #193b4b 0%, #225369 125%);\r\n      padding: 14px 28px 17px 25px;\r\n}\r\n\r\nbutton#myBtn:hover, button#myBtn2:hover, button#myBtn3:hover, button#myBtn4:hover {\r\n    background: #225369;\r\n    }\r\n\r\n\r\n\r\nbutton#myBtn img, button#myBtn2 img, button#myBtn3 img, button#myBtn4 img {\r\n     background:linear-gradient(0deg, #269db9 20%, #30c4e0 150%);\r\n  border-radius: 50px;\r\n  padding: 8px;\r\n  width: 37px;\r\n  margin-top: -8px;\r\nmargin-left: 10px;\r\n    margin-right: -22px;\r\n    margin-bottom: -12px;\r\n  display: inline;\r\n}\r\n\r\n.expand-box{\r\n  background-color: #269DB9;\r\n  color: #fff;\r\n  display:block;\r\n  border-radius: 50px;\r\n  padding: 30px;\r\n  margin-top:20px;\r\n  line-height:1.3;\r\n}\r\n\r\n\r\n\r\n\r\n    .timeline {\r\n  position: relative;\r\n  max-width: 850px;\r\n  width: 100%;\r\n  padding-left: 48px;\r\n  border-left: 2px solid #225369;\r\n}\r\n\r\n.timeline-step {\r\n  position: relative;\r\n\r\n}\r\n\r\n.dot {\r\n  position: absolute;\r\n  left: -54px;\r\n  top: 0px;\r\n  width: 10px;\r\n  height: 10px;\r\n  background: #132B38;\r\n  border-radius: 50%;\r\n\r\n}\r\n\r\n.content h3 {\r\n  margin: 0 0 6px;\r\n  font-size: 1.6rem;\r\n  color: #132B38;\r\n  font-weight:900;\r\n  font-family: Gowun Batang;\r\n  padding-bottom:15px;\r\n  letter-spacing:0.4px;\r\n  border-bottom:1px solid #132B38;\r\n}\r\n\r\n.content p {\r\n  margin: 0;\r\n  font-size: 1.13rem;\r\n  letter-spacing:0.1;\r\n  font-family: Gowun Dodum;\r\n  color: #132B38;\r\n  font-weight:500;\r\n}\r\n\r\n\r\n<\/style>\r\n\r\n<script>\r\nfunction myFunction() {\r\n  var dots = document.getElementById(\"dots\");\r\n  var expandText = document.getElementById(\"expand\");\r\n  var btnText = document.getElementById(\"myBtn\");\r\n\r\n  if (dots.style.display === \"none\") {\r\n    dots.style.display = \"inline\";\r\n    btnText.innerHTML = \"Read more\"; \r\n   expandText.style.display = \"none\";\r\n  } else {\r\n    dots.style.display = \"none\";\r\n    btnText.innerHTML = \"Read less\"; \r\n  expandText.style.display = \"inline\";\r\n  }\r\n}\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11c9b93 e-flex e-con-boxed e-con e-parent\" data-id=\"11c9b93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4901e4b e-grid e-con-full e-con e-child\" data-id=\"4901e4b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fb4ce58 e-con-full e-flex e-con e-child\" data-id=\"fb4ce58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1c193f5 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"1c193f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15fc65f elementor-widget elementor-widget-heading\" data-id=\"15fc65f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2017 - 2019<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8e7263 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a8e7263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Multiple client brands and ecommerce retailers (Independant)<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5091f5e e-con-full e-flex e-con e-child\" data-id=\"5091f5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0762ba6 e-con-full e-flex e-con e-child\" data-id=\"0762ba6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdd329 elementor-widget elementor-widget-html\" data-id=\"7cdd329\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"timeline\">\r\n  <div class=\"timeline-step\">\r\n    <div class=\"dot\"><\/div>\r\n    <div class=\"content\">\r\n       <h3>Senior Marketing Consultant \/ Marketing Manager  <\/h3><br>\r\n      <p>Delivered marketing strategy and leadership support to a range of organisations, both in-house and agency-side. Partnered with D2C, B2C and B2B brands to develop marketing strategies, enhance brand positioning, and execute digital marketing programmes that drive customer acquisition and revenue growth.<span id=\"dots2\">...<\/span> \r\n      <span id=\"expand2\">\r\n           <span class=\"expand-box\">\r\n\u2022 Strategically planned, developed, and managed full-funnel digital marketing campaigns to drive awareness, engagement, and conversions.\r\n<br><br>\r\n\u2022 Created, managed, and optimised Paid SEM, Shopping Ads, Paid Social, and Remarketing campaigns across Google Ads, Bing Ads, Facebook, LinkedIn, Twitter, and Instagram.\r\n<br><br>\r\n\u2022 Led onsite SEO audits, optimisation, and off-page SEO campaigns to improve organic search visibility and drive high-intent traffic.\r\n<br><br>\r\n\u2022 Developed tailored marketing reports, performed detailed analysis, and produced forecasts to guide strategy and measure ROI.\r\n<br><br>\r\n\u2022 Managed and optimised client websites across multiple content management systems, ensuring UX, CRO, and technical SEO best practices.\r\n<br><br>\r\n\u2022 Monitored website performance and provided actionable insights through regular reporting.\r\n<br><br>\r\n\u2022 Collaborated with PR and marketing agency teams and wider stakeholders to ensure integrated, cross-channel marketing campaigns.\r\n<br><br>\r\n\u2022 Researched and evaluated new trends, technologies, and digital marketing innovations to keep strategies ahead of industry developments.\r\n<br><br>\r\n\u2022 Owned the formulation and delivery of Ecommerce and Marketing Strategies, including Marketing and Content Plans, to promote brands, generate sales, optimise conversion rates, and increase average order value (AOV).\r\n<br><br>\r\n\u2022 Directed creation, execution, and optimisation of campaigns across Paid Search, Social PPC, Remarketing, and SEO channels.\r\n<br><br>\r\n\u2022 Planned and executed Account-Based Marketing (ABM) strategies, targeting high-value accounts with personalised campaigns to drive engagement and pipeline growth.\r\n<br><br>\r\n\u2022 Designed, built, and optimised WordPress, Woocomerce and Prestashop ecommerce websites, ensuring technical SEO, UX improvements, and CRO.\r\n<br><br>\r\n\u2022 Managed marketing activity and content calendars, coordinating campaigns and content across multiple channels and platforms.\r\n\r\n<\/span>\r\n<\/span>\r\n      <\/p>\r\n \r\n<button onclick=\"myFunction2()\" id=\"myBtn2\">Read more<img decoding=\"async\" src=\"https:\/\/www.piperline.io\/assets\/icons\/right-arrow-wh.png\"><\/button>\r\n\r\n      <br><br><br>\r\n    <\/div>\r\n    \r\n  <\/div>\r\n\r\n <\/div>\r\n  \r\n\r\n\r\n\r\n<script>\r\nfunction myFunction2() {\r\n  var dots2 = document.getElementById(\"dots2\");\r\n  var expand2Text = document.getElementById(\"expand2\");\r\n  var btnText = document.getElementById(\"myBtn2\");\r\n\r\n  if (dots2.style.display === \"none\") {\r\n    dots2.style.display = \"inline\";\r\n    btnText.innerHTML = \"Read more\"; \r\n   expand2Text.style.display = \"none\";\r\n  } else {\r\n    dots2.style.display = \"none\";\r\n    btnText.innerHTML = \"Read less\"; \r\n  expand2Text.style.display = \"inline\";\r\n  }\r\n}\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9be4547 e-flex e-con-boxed e-con e-parent\" data-id=\"9be4547\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-194606cb e-grid e-con-full e-con e-child\" data-id=\"194606cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7c757607 e-con-full e-flex e-con e-child\" data-id=\"7c757607\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-523106a9 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"523106a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1641d939 elementor-widget elementor-widget-heading\" data-id=\"1641d939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2008 - 2017<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68937df9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"68937df9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Earlier Companies<br \/>(NHS Bradford District Care Foundation Trust, Hallmark, Freemans and Grattan Holding (FGH), Damartex)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58fab427 e-con-full e-flex e-con e-child\" data-id=\"58fab427\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-692918f e-con-full e-flex e-con e-child\" data-id=\"692918f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13369094 elementor-widget elementor-widget-html\" data-id=\"13369094\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"timeline\">\r\n  <div class=\"timeline-step\">\r\n\r\n\r\n  <div class=\"timeline-step\">\r\n    <div class=\"dot\"><\/div>\r\n    <div class=\"content\">\r\n      <h3>Earlier Marketing Roles  <\/h3><br>\r\n      <p>Over 12 years of progressively senior marketing experience across B2B, B2C, and D2C sectors, including digital marketing and campaign management, content strategy, demand generation, SEO, paid media, CRM, and analytics. Developed strong expertise in full-funnel marketing and ecommerce, brand storytelling, and data-driven growth, laying the foundation for senior leadership roles in high-growth tech and SaaS organisations.<span id=\"dots4\">...<\/span> \r\n      <span id=\"expand4\">\r\n           <span class=\"expand-box\">\r\n\u2022 Developed and executed overall marketing and brand strategy, including content plans across multiple websites, driving awareness, engagement, sales growth, and CRO optimisation.<br><br>\r\n\u2022 Planned, managed, and optimised multi-channel campaigns (paid search, social, SEO, ABM, content, email), building a strong foundation in digital marketing and commercial impact.<br><br>\r\n\u2022 Oversaw website design, development, and optimisation, ensuring alignment with business goals, enhanced UX, and SEO best practices.<br><br>\r\n\u2022 Managed internal teams and external agencies, ensuring consistent brand messaging and high-quality campaign delivery.<br><br>\r\n\u2022 Produced and analysed performance dashboards and marketing reports, identifying opportunities to improve ROI, traffic, lead generation, and engagement.<br><br>\r\n\u2022 Conducted audience research, competitor benchmarking, and campaign analysis to support data-driven decision-making and continuous optimisation.<br><br>\r\n\u2022 Gained hands-on expertise in search engine optimisation (SEO), Account based marketing (ABM) paid media, analytics, and web optimisation, contributing directly to measurable business outcomes while supporting broader strategic planning and brand growth.\r\n\r\n\r\n<\/span>\r\n<\/span>\r\n      <\/p>\r\n \r\n<button onclick=\"myFunction4()\" id=\"myBtn4\">Read more<img decoding=\"async\" src=\"https:\/\/www.piperline.io\/assets\/icons\/right-arrow-wh.png\"><\/button>\r\n    <\/div>\r\n  <\/div>\r\n  \r\n\r\n    <\/div>\r\n  \r\n  <\/div>\r\n\r\n<div class=\"timeline\">\r\n  <div class=\"timeline-step\">\r\n\r\n\r\n  <div class=\"timeline-step\">\r\n    <div class=\"dot\"><\/div>\r\n    <div class=\"content\">\r\n      \r\n    <\/div>\r\n  <\/div>\r\n  \r\n\r\n    <\/div>\r\n  \r\n  <\/div>\r\n\r\n<script>\r\nfunction myFunction4() {\r\n  var dots4 = document.getElementById(\"dots4\");\r\n  var expand4Text = document.getElementById(\"expand4\");\r\n  var btnText = document.getElementById(\"myBtn4\");\r\n\r\n  if (dots4.style.display === \"none\") {\r\n    dots4.style.display = \"inline\";\r\n    btnText.innerHTML = \"Read more\"; \r\n   expand4Text.style.display = \"none\";\r\n  } else {\r\n    dots4.style.display = \"none\";\r\n    btnText.innerHTML = \"Read less\"; \r\n  expand4Text.style.display = \"inline\";\r\n  }\r\n}\r\n<\/script>\r\n  \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd866d1 e-flex e-con-boxed e-con e-parent\" data-id=\"dd866d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a313cf e-con-full e-flex e-con e-child\" data-id=\"4a313cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fb41edc e-grid e-con-full e-con e-child\" data-id=\"fb41edc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2d2bb25 e-con-full e-flex e-con e-child\" data-id=\"2d2bb25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5510184 elementor-widget elementor-widget-html\" data-id=\"5510184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"skills\" class=\"anchor-offset\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b54372 elementor-widget elementor-widget-heading\" data-id=\"0b54372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Core skills<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6517b9 elementor-widget elementor-widget-html\" data-id=\"c6517b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div  class=\"spacer4\"><\/div>\n\n<style>\n.spacer4{\n display:block;\n height:2px;\n width:30px;\n background-color:#fff;\n margin-top:20px;\n  margin-bottom:20px;\n margin-left:auto;\n margin-right:auto;\n}\n\n#left-col{\nfloat: right !important;\n   \n}\n \n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-207067e e-con-full e-flex e-con e-child\" data-id=\"207067e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4f826f3 e-grid e-con-full e-con e-child\" data-id=\"4f826f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e87813 e-con-full e-flex e-con e-child\" data-id=\"1e87813\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6474eb elementor-widget elementor-widget-heading\" data-id=\"f6474eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Leadership &amp; Commercial Ownership<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cd69b7 e-con-full e-flex e-con e-child\" data-id=\"3cd69b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b3973 elementor-widget elementor-widget-text-editor\" data-id=\"e2b3973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"583\" data-end=\"928\"><span class=\"BZ_Pyq_fadeIn\">I bring extensive experience leading <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">within <\/span><span class=\"BZ_Pyq_fadeIn\">B2B <\/span><span class=\"BZ_Pyq_fadeIn\">technology <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">SaaS <\/span><span class=\"BZ_Pyq_fadeIn\">organisations, <\/span><span class=\"BZ_Pyq_fadeIn\">ensuring<\/span> all <span class=\"BZ_Pyq_fadeIn\">activity <\/span><span class=\"BZ_Pyq_fadeIn\">is <\/span><span class=\"BZ_Pyq_fadeIn\">closely <\/span><span class=\"BZ_Pyq_fadeIn\">aligned <\/span><span class=\"BZ_Pyq_fadeIn\">with <\/span><span class=\"BZ_Pyq_fadeIn\">commercial <\/span><span class=\"BZ_Pyq_fadeIn\">objectives, <\/span><span class=\"BZ_Pyq_fadeIn\">pipeline <\/span><span class=\"BZ_Pyq_fadeIn\">targets <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">revenue <\/span><span class=\"BZ_Pyq_fadeIn\">outcomes. <\/span><span class=\"BZ_Pyq_fadeIn\">I <\/span><span class=\"BZ_Pyq_fadeIn\">have <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">strong <\/span><span class=\"BZ_Pyq_fadeIn\">track <\/span><span class=\"BZ_Pyq_fadeIn\">record <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">building <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">leading <\/span><span class=\"BZ_Pyq_fadeIn\">high-<\/span><span class=\"BZ_Pyq_fadeIn\">performing <\/span><span class=\"BZ_Pyq_fadeIn\">marketing functions<\/span><span class=\"BZ_Pyq_fadeIn\">\u00a0<\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">increase <\/span><span class=\"BZ_Pyq_fadeIn\">qualified <\/span><span class=\"BZ_Pyq_fadeIn\">pipeline <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">support <\/span><span class=\"BZ_Pyq_fadeIn\">sustainable <\/span><span class=\"BZ_Pyq_fadeIn\">business <\/span><span class=\"BZ_Pyq_fadeIn\">growth.<\/span><\/p><p data-start=\"930\" data-end=\"1156\"><span class=\"BZ_Pyq_fadeIn\">Alongside <\/span><span class=\"BZ_Pyq_fadeIn\">leadership <\/span><span class=\"BZ_Pyq_fadeIn\">responsibility, <\/span><span class=\"BZ_Pyq_fadeIn\">I <\/span><span class=\"BZ_Pyq_fadeIn\">mentor <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">teams <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">work <\/span><span class=\"BZ_Pyq_fadeIn\">closely <\/span><span class=\"BZ_Pyq_fadeIn\">with <\/span><span class=\"BZ_Pyq_fadeIn\">executive, <\/span><span class=\"BZ_Pyq_fadeIn\">sales <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">product <\/span><span class=\"BZ_Pyq_fadeIn\">stakeholders <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">ensure <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">remains <\/span><span class=\"BZ_Pyq_fadeIn\">connected <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">wider <\/span><span class=\"BZ_Pyq_fadeIn\">organisational <\/span><span class=\"BZ_Pyq_fadeIn\">priorities <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">commercial <\/span><span class=\"BZ_Pyq_fadeIn\">performance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63a871a e-con-full e-flex e-con e-child\" data-id=\"63a871a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20d0e64 e-grid e-con-full e-con e-child\" data-id=\"20d0e64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3515d96 e-con-full e-flex e-con e-child\" data-id=\"3515d96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-307b8ed elementor-widget elementor-widget-heading\" data-id=\"307b8ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Foundations (Positioning, ICP Strategy &amp; Value Proposition)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a721d47 e-con-full e-flex e-con e-child\" data-id=\"a721d47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60ac776 elementor-widget elementor-widget-text-editor\" data-id=\"60ac776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A key part of my work involves strengthening the strategic foundations that enable marketing to scale effectively. I help organisations define Ideal Customer Profiles, refine audience segmentation and clarify their value proposition so they can communicate complex solutions with clarity and confidence. This process strengthens differentiation, improves acquisition efficiency and ensures messaging resonates with the audiences most likely to convert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02fe5df e-con-full e-flex e-con e-child\" data-id=\"02fe5df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ed79840 e-grid e-con-full e-con e-child\" data-id=\"ed79840\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e46c358 e-con-full e-flex e-con e-child\" data-id=\"e46c358\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa7cfe5 elementor-widget elementor-widget-heading\" data-id=\"fa7cfe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Demand Generation Strategy &amp; Pipeline Growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bd7ca5 e-con-full e-flex e-con e-child\" data-id=\"5bd7ca5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a8dbfe elementor-widget elementor-widget-text-editor\" data-id=\"8a8dbfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I design and deliver integrated go-to-market and demand generation programmes that build predictable pipeline and support sustainable growth. This includes defining target audiences and market entry strategies, developing multi-channel acquisition programmes and optimising campaign performance across SEO, paid media, content, partnerships and account-based marketing. My work focuses on improving lead quality, increasing conversion performance and ensuring marketing generates consistent sales-ready opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18323d7 e-con-full e-flex e-con e-child\" data-id=\"18323d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-88a7d1a e-grid e-con-full e-con e-child\" data-id=\"88a7d1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ae66658 e-con-full e-flex e-con e-child\" data-id=\"ae66658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e55789 elementor-widget elementor-widget-heading\" data-id=\"4e55789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sales Alignment, Marketing Operations &amp; Digital Performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cf5053 e-con-full e-flex e-con e-child\" data-id=\"7cf5053\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b70b2e6 elementor-widget elementor-widget-text-editor\" data-id=\"b70b2e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Modern marketing requires strong operational foundations and close collaboration with sales teams. I work closely with commercial leadership to align pipeline goals, improve funnel performance and establish the systems required to measure marketing\u2019s impact. This includes implementing marketing operations infrastructure, attribution models and performance reporting, alongside leading website optimisation and digital experience improvements that support scalable acquisition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6b37a8 e-con-full e-flex e-con e-child\" data-id=\"b6b37a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f8e1513 e-grid e-con-full e-con e-child\" data-id=\"f8e1513\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fe67af2 e-con-full e-flex e-con e-child\" data-id=\"fe67af2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a781cd elementor-widget elementor-widget-heading\" data-id=\"6a781cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Website Strategy, Optimisation &amp; Conversion Performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb614be e-con-full e-flex e-con e-child\" data-id=\"fb614be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-284bd57 elementor-widget elementor-widget-text-editor\" data-id=\"284bd57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I have extensive experience leading website strategy and optimisation initiatives designed to strengthen digital presence and improve acquisition performance. This includes defining website structure, messaging and user journeys to better support the customer buying process and increase the conversion of high-intent visitors.<\/p><p>Working closely with developers and digital teams, I focus on improving site architecture, user experience, SEO implementation and conversion pathways to ensure the website functions as a scalable demand generation and pipeline growth channel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-275ec09c e-con-full e-flex e-con e-parent\" data-id=\"275ec09c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5c4c0930 e-grid e-con-full e-con e-child\" data-id=\"5c4c0930\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2df5434 e-con-full e-flex e-con e-child\" data-id=\"2df5434\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-dbaa64 e-con-full e-flex e-con e-child\" data-id=\"dbaa64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e136f4 elementor-widget elementor-widget-html\" data-id=\"7e136f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"approach\" class=\"anchor-offset\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749f4c2b elementor-widget elementor-widget-heading\" data-id=\"749f4c2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How I Approach Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f8a0b1 elementor-widget elementor-widget-html\" data-id=\"13f8a0b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div  class=\"spacer\"><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c2a254 elementor-widget elementor-widget-text-editor\" data-id=\"5c2a254\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"533\" data-end=\"914\"><span class=\"BZ_Pyq_fadeIn\">Over <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">course <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">my <\/span><span class=\"BZ_Pyq_fadeIn\">career, <\/span><span class=\"BZ_Pyq_fadeIn\">I\u2019ve <\/span><span class=\"BZ_Pyq_fadeIn\">seen <\/span><span class=\"BZ_Pyq_fadeIn\">many <\/span><span class=\"BZ_Pyq_fadeIn\">organisations <\/span><span class=\"BZ_Pyq_fadeIn\">invest<\/span><span class=\"BZ_Pyq_fadeIn\">\u00a0<\/span><span class=\"BZ_Pyq_fadeIn\">in <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">activity <\/span><span class=\"BZ_Pyq_fadeIn\">without <\/span><span class=\"BZ_Pyq_fadeIn\">achieving <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">level <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">commercial <\/span><span class=\"BZ_Pyq_fadeIn\">impact <\/span><span class=\"BZ_Pyq_fadeIn\">they <\/span><span class=\"BZ_Pyq_fadeIn\">expected. <\/span><span class=\"BZ_Pyq_fadeIn\">Often <\/span><span class=\"BZ_Pyq_fadeIn\">this <\/span><span class=\"BZ_Pyq_fadeIn\">isn\u2019t <\/span><span class=\"BZ_Pyq_fadeIn\">due <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">lack <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">effort <\/span><span class=\"BZ_Pyq_fadeIn\">or <\/span><span class=\"BZ_Pyq_fadeIn\">creativity, <\/span><span class=\"BZ_Pyq_fadeIn\">but <\/span><span class=\"BZ_Pyq_fadeIn\">because <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">evolves <\/span><span class=\"BZ_Pyq_fadeIn\">in <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">fragmented <\/span><span class=\"BZ_Pyq_fadeIn\">way whereby <\/span><span class=\"BZ_Pyq_fadeIn\">campaigns, <\/span><span class=\"BZ_Pyq_fadeIn\">channels <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">tools <\/span><span class=\"BZ_Pyq_fadeIn\">are <\/span><span class=\"BZ_Pyq_fadeIn\">added <\/span><span class=\"BZ_Pyq_fadeIn\">over <\/span><span class=\"BZ_Pyq_fadeIn\">time <\/span><span class=\"BZ_Pyq_fadeIn\">without <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">clear <\/span><span class=\"BZ_Pyq_fadeIn\">structure <\/span><span class=\"BZ_Pyq_fadeIn\">connecting <\/span><span class=\"BZ_Pyq_fadeIn\">them <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">business <\/span><span class=\"BZ_Pyq_fadeIn\">objectives.<\/span><\/p><p data-start=\"916\" data-end=\"1217\"><span class=\"BZ_Pyq_fadeIn\">My <\/span><span class=\"BZ_Pyq_fadeIn\">approach <\/span><span class=\"BZ_Pyq_fadeIn\">focuses <\/span><span class=\"BZ_Pyq_fadeIn\">on <\/span><span class=\"BZ_Pyq_fadeIn\">bringing <\/span><span class=\"BZ_Pyq_fadeIn\">clarity <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">alignment <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">entire <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">system. <\/span><span class=\"BZ_Pyq_fadeIn\">Rather <\/span><span class=\"BZ_Pyq_fadeIn\">than <\/span><span class=\"BZ_Pyq_fadeIn\">viewing <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">as <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">collection <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">individual <\/span><span class=\"BZ_Pyq_fadeIn\">tactics, <\/span><span class=\"BZ_Pyq_fadeIn\">I <\/span><span class=\"BZ_Pyq_fadeIn\">look <\/span><span class=\"BZ_Pyq_fadeIn\">at <\/span><span class=\"BZ_Pyq_fadeIn\">how <\/span><span class=\"BZ_Pyq_fadeIn\">positioning, <\/span><span class=\"BZ_Pyq_fadeIn\">messaging, <\/span><span class=\"BZ_Pyq_fadeIn\">demand <\/span><span class=\"BZ_Pyq_fadeIn\">generation, <\/span><span class=\"BZ_Pyq_fadeIn\">digital <\/span><span class=\"BZ_Pyq_fadeIn\">platforms <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">sales <\/span><span class=\"BZ_Pyq_fadeIn\">alignment <\/span><span class=\"BZ_Pyq_fadeIn\">work <\/span><span class=\"BZ_Pyq_fadeIn\">together <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">support <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">full <\/span><span class=\"BZ_Pyq_fadeIn\">customer <\/span><span class=\"BZ_Pyq_fadeIn\">journey.<\/span><\/p><p data-start=\"1219\" data-end=\"1557\"><span class=\"BZ_Pyq_fadeIn\">The <\/span><span class=\"BZ_Pyq_fadeIn\">starting <\/span><span class=\"BZ_Pyq_fadeIn\">point <\/span><span class=\"BZ_Pyq_fadeIn\">is <\/span><span class=\"BZ_Pyq_fadeIn\">always <\/span><span class=\"BZ_Pyq_fadeIn\">strategic <\/span><span class=\"BZ_Pyq_fadeIn\">clarity. <\/span><span class=\"BZ_Pyq_fadeIn\">Understanding <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">organisation\u2019s <\/span><span class=\"BZ_Pyq_fadeIn\">commercial <\/span><span class=\"BZ_Pyq_fadeIn\">goals, <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">markets <\/span><span class=\"BZ_Pyq_fadeIn\">it <\/span><span class=\"BZ_Pyq_fadeIn\">serves <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">problems <\/span><span class=\"BZ_Pyq_fadeIn\">it <\/span><span class=\"BZ_Pyq_fadeIn\">solves <\/span><span class=\"BZ_Pyq_fadeIn\">allows <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">define <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">clear <\/span><span class=\"BZ_Pyq_fadeIn\">value <\/span><span class=\"BZ_Pyq_fadeIn\">proposition <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">establish <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">strong <\/span><span class=\"BZ_Pyq_fadeIn\">market <\/span><span class=\"BZ_Pyq_fadeIn\">position. <\/span><span class=\"BZ_Pyq_fadeIn\">Without <\/span><span class=\"BZ_Pyq_fadeIn\">this <\/span><span class=\"BZ_Pyq_fadeIn\">foundation, <\/span><span class=\"BZ_Pyq_fadeIn\">even <\/span><span class=\"BZ_Pyq_fadeIn\">well-<\/span><span class=\"BZ_Pyq_fadeIn\">executed <\/span><span class=\"BZ_Pyq_fadeIn\">campaigns <\/span><span class=\"BZ_Pyq_fadeIn\">can <\/span><span class=\"BZ_Pyq_fadeIn\">struggle <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">deliver <\/span><span class=\"BZ_Pyq_fadeIn\">consistent <\/span><span class=\"BZ_Pyq_fadeIn\">results.<\/span><\/p><p data-start=\"1559\" data-end=\"1865\"><span class=\"BZ_Pyq_fadeIn\">From <\/span><span class=\"BZ_Pyq_fadeIn\">there, <\/span><span class=\"BZ_Pyq_fadeIn\">I <\/span><span class=\"BZ_Pyq_fadeIn\">focus <\/span><span class=\"BZ_Pyq_fadeIn\">on <\/span><span class=\"BZ_Pyq_fadeIn\">building <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">core <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">infrastructure <\/span><span class=\"BZ_Pyq_fadeIn\">required <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">support <\/span><span class=\"BZ_Pyq_fadeIn\">scalable <\/span><span class=\"BZ_Pyq_fadeIn\">growth. <\/span><span class=\"BZ_Pyq_fadeIn\">This <\/span><span class=\"BZ_Pyq_fadeIn\">often <\/span><span class=\"BZ_Pyq_fadeIn\">includes <\/span><span class=\"BZ_Pyq_fadeIn\">strengthening <\/span><span class=\"BZ_Pyq_fadeIn\">brand <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">messaging, <\/span><span class=\"BZ_Pyq_fadeIn\">improving <\/span><span class=\"BZ_Pyq_fadeIn\">digital <\/span><span class=\"BZ_Pyq_fadeIn\">platforms <\/span><span class=\"BZ_Pyq_fadeIn\">such <\/span><span class=\"BZ_Pyq_fadeIn\">as <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">website, <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">developing <\/span><span class=\"BZ_Pyq_fadeIn\">structured <\/span><span class=\"BZ_Pyq_fadeIn\">demand <\/span><span class=\"BZ_Pyq_fadeIn\">generation <\/span><span class=\"BZ_Pyq_fadeIn\">programmes <\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">attract <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">nurture <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">right <\/span><span class=\"BZ_Pyq_fadeIn\">audience.<\/span><\/p><p data-start=\"1867\" data-end=\"2167\"><span class=\"BZ_Pyq_fadeIn\">An <\/span><span class=\"BZ_Pyq_fadeIn\">equally <\/span><span class=\"BZ_Pyq_fadeIn\">important <\/span><span class=\"BZ_Pyq_fadeIn\">part <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">this <\/span><span class=\"BZ_Pyq_fadeIn\">process <\/span><span class=\"BZ_Pyq_fadeIn\">is <\/span><span class=\"BZ_Pyq_fadeIn\">alignment <\/span><span class=\"BZ_Pyq_fadeIn\">with <\/span><span class=\"BZ_Pyq_fadeIn\">sales <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">product <\/span><span class=\"BZ_Pyq_fadeIn\">teams. <\/span><span class=\"BZ_Pyq_fadeIn\">Marketing <\/span><span class=\"BZ_Pyq_fadeIn\">performs <\/span><span class=\"BZ_Pyq_fadeIn\">at <\/span><span class=\"BZ_Pyq_fadeIn\">its <\/span><span class=\"BZ_Pyq_fadeIn\">best <\/span><span class=\"BZ_Pyq_fadeIn\">when <\/span><span class=\"BZ_Pyq_fadeIn\">it <\/span><span class=\"BZ_Pyq_fadeIn\">operates <\/span><span class=\"BZ_Pyq_fadeIn\">as <\/span><span class=\"BZ_Pyq_fadeIn\">part <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">connected <\/span><span class=\"BZ_Pyq_fadeIn\">commercial <\/span><span class=\"BZ_Pyq_fadeIn\">system, <\/span><span class=\"BZ_Pyq_fadeIn\">ensuring <\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">lead <\/span><span class=\"BZ_Pyq_fadeIn\">generation, <\/span><span class=\"BZ_Pyq_fadeIn\">customer <\/span><span class=\"BZ_Pyq_fadeIn\">engagement <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">product <\/span><span class=\"BZ_Pyq_fadeIn\">messaging <\/span><span class=\"BZ_Pyq_fadeIn\">reinforce <\/span><span class=\"BZ_Pyq_fadeIn\">one <\/span><span class=\"BZ_Pyq_fadeIn\">another <\/span><span class=\"BZ_Pyq_fadeIn\">throughout <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">buying <\/span><span class=\"BZ_Pyq_fadeIn\">journey.<\/span><\/p><p data-start=\"2169\" data-end=\"2436\"><span class=\"BZ_Pyq_fadeIn\">While <\/span><span class=\"BZ_Pyq_fadeIn\">strategy <\/span><span class=\"BZ_Pyq_fadeIn\">provides <\/span><span class=\"BZ_Pyq_fadeIn\">direction, <\/span><span class=\"BZ_Pyq_fadeIn\">execution <\/span><span class=\"BZ_Pyq_fadeIn\">remains <\/span><span class=\"BZ_Pyq_fadeIn\">essential. <\/span><span class=\"BZ_Pyq_fadeIn\">I <\/span><span class=\"BZ_Pyq_fadeIn\">believe <\/span><span class=\"BZ_Pyq_fadeIn\">effective <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">leadership <\/span><span class=\"BZ_Pyq_fadeIn\">requires <\/span><span class=\"BZ_Pyq_fadeIn\">staying <\/span><span class=\"BZ_Pyq_fadeIn\">close <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">delivery, <\/span><span class=\"BZ_Pyq_fadeIn\">working <\/span><span class=\"BZ_Pyq_fadeIn\">with <\/span><span class=\"BZ_Pyq_fadeIn\">teams <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">translate <\/span><span class=\"BZ_Pyq_fadeIn\">strategy <\/span><span class=\"BZ_Pyq_fadeIn\">into <\/span><span class=\"BZ_Pyq_fadeIn\">practical <\/span><span class=\"BZ_Pyq_fadeIn\">initiatives, <\/span><span class=\"BZ_Pyq_fadeIn\">campaigns <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">programmes <\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">generate <\/span><span class=\"BZ_Pyq_fadeIn\">measurable <\/span><span class=\"BZ_Pyq_fadeIn\">results.<\/span><\/p><p data-start=\"2438\" data-end=\"2622\"><strong><span class=\"BZ_Pyq_fadeIn\">Ultimately, <\/span><span class=\"BZ_Pyq_fadeIn\">my <\/span><span class=\"BZ_Pyq_fadeIn\">goal <\/span><span class=\"BZ_Pyq_fadeIn\">is <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">help <\/span><span class=\"BZ_Pyq_fadeIn\">organisations <\/span><span class=\"BZ_Pyq_fadeIn\">build <\/span><span class=\"BZ_Pyq_fadeIn\">marketing <\/span><span class=\"BZ_Pyq_fadeIn\">functions <\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">are <\/span><span class=\"BZ_Pyq_fadeIn\">not <\/span><span class=\"BZ_Pyq_fadeIn\">only <\/span><span class=\"BZ_Pyq_fadeIn\">creative <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">visible, <\/span><span class=\"BZ_Pyq_fadeIn\">but <\/span><span class=\"BZ_Pyq_fadeIn\">also <\/span><span class=\"BZ_Pyq_fadeIn\">structured, <\/span><span class=\"BZ_Pyq_fadeIn\">scalable <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">clearly <\/span><span class=\"BZ_Pyq_fadeIn\">connected <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">commercial <\/span><span class=\"BZ_Pyq_fadeIn\">growth.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32dc0910 e-con-full e-flex e-con e-child\" data-id=\"32dc0910\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50094828 e-flex e-con-boxed e-con e-parent\" data-id=\"50094828\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-704e8894 e-grid e-con-full e-con e-child\" data-id=\"704e8894\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-60194de4 e-con-full e-flex e-con e-child\" data-id=\"60194de4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1860c79 elementor-widget elementor-widget-html\" data-id=\"1860c79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"contact\" class=\"anchor-offset\"><\/div>\n\n\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e174f53 e-con-full e-flex e-con e-child\" data-id=\"7e174f53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56131a46 elementor-widget elementor-widget-heading\" data-id=\"56131a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eedfc97 elementor-widget elementor-widget-html\" data-id=\"3eedfc97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div  class=\"spacer5\"><\/div>\n\n<style>\n    #form-container{\n        background:linear-gradient(180deg, #20a1bf .73%, #1a6073 100%), #105261;\n        border-radius:0px 70px 0px 70px;\n    }\n    \n    input#wpforms-129-field_1, input#wpforms-129-field_2, textarea#wpforms-129-field_3, input#wpforms-129-field_1-last{\nbackground-color: #fff;\n  border: 0px;\n  color:#000;\n \n\n}\n\n\n.separator {\n  padding-left: 10px;\n  padding-right: 10px;\n}\n\nbutton#wpforms-submit-129.wpforms-submit{\n    width:100%;\n    background-color:#fe5e76;\n        border-radius: 50px;\n      \n} \n\n\nlegend.wpforms-field-label, label.wpforms-field-label{\n    font-weight:600!important;\n    color:#fff!important;\n}\n    \n\n\n\n<\/style>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2219cd44 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2219cd44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you\u2019re interested in discussing marketing strategy, leadership opportunities, or potential collaboration, I\u2019d welcome the opportunity to connect.<\/p><p>You can reach me by emailing: hannahbarltrop@hotmail.com or by filling out the contact form. I will be in contact shortly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13ee297f e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"13ee297f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-pulse elementor-repeater-item-efdbf76\" href=\"https:\/\/www.linkedin.com\/in\/hannah-barltrop-1b824216\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-595508f e-con-full e-flex e-con e-child\" data-id=\"595508f\" data-element_type=\"container\" data-e-type=\"container\" id=\"form-container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1817bfab elementor-widget__width-initial elementor-widget elementor-widget-wpforms\" data-id=\"1817bfab\" data-element_type=\"widget\" data-e-type=\"widget\" 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